Industrial B2B digital marketing & web design — London & Danville
Built for long B2B buying cycles, multi-stakeholder decision teams, and high-spec technical evaluations. Clear architecture, proof-first content, and measurable lead pathways exclusively for manufacturing and industrial clients.
Trusted By
Industries We Serve
Every industrial vertical has different buyer language, proof requirements, and RFQ pathways. We build vertical-specific sites, not reskinned templates.
Websites engineered for engineers, procurement teams, and VP Sales — with capability proof, technical downloads, and frictionless RFQ pathways that convert high-value visitors.
View manufacturing sites →
Multi-stakeholder buying journeys, catalogue functionality, territory-specific SEO, and supplier credibility architecture that turns procurement visits into qualified enquiries.
View supplier sites →
Before/after visual proof, finish specification pages, and RFQ forms with material, volume, and application qualification fields built in — filtering leads before they reach your team.
View finishing sites →
Regulated industry language, traceability documentation, WCAG 2.1 AA accessibility, and GDPR-compliant data handling — built to satisfy quality and compliance gatekeepers.
Coming Q3 2026 →
Tier 1 and 2 supplier websites with OEM-ready credibility signalling, certification display, production capacity documentation, and procurement-ready RFQ pathways.
Coming Q3 2026 →
Security-aware design, clearance-sensitive capability framing, and procurement-ready documentation for defense prime and sub-contractor suppliers across UK and US markets.
Coming Q3 2026 →What We Deliver
Website redesign is the foundation. PPC, SEO, Meta Ads, and marketing automation turn that foundation into a qualified RFQ machine.
The Difference
Generalist agencies design for aesthetics. We design for the engineer validating capabilities, the procurement officer checking supplier credibility, and the VP Sales who needs inbound RFQs, not website awards.
Our Process
The same structured delivery applies to every engagement. Fixed scope, staged releases, and staging environment access from week three. No black box. No surprise invoices.
Weeks 1–2
01
Define requirements, integrations, and buyer personas. Output: fixed-scope document, keyword map, IA blueprint, and a delivery timeline you sign off on.
Weeks 2–3
02
Wireframes, content structure, and page hierarchy signed off before any production code is written. You see the framework before it is built.
Weeks 3–9
03
2-week sprint cadence. Staging access from sprint one. Test real pages against real requirements throughout — not just at handover.
Weeks 10–11
04
Full QA, Core Web Vitals audit, AdsBot crawl check, and conversion event verification before any paid campaign goes live.
Week 12+
05
Go live with 90-day support SLA. PPC campaign activation. Week-1 CRO sprint. Monthly performance reporting from day one.
Case Studies
Every case study includes scope, timeline, deliverables, and measurable outcomes. No unverifiable claims.
Community Platform · Web & Conversion
Full UX audit, IA redesign, and CTA restructure for a London-based private members club. Demo booking CTR lifted 2.6× in the first 30 days post-launch.
-34%
Bounce rate
2.6×
Demo CTR
6 WK
Delivery
On-demand · PPC & Conversion Landing Pages
Rebuilt PPC destination from a generic agency page to an intent-matched, CWV-compliant landing system. Lead-to-SQL rate more than doubled in month one of the new setup.
-41%
Cost per lead
+137%
SQL rate
4 WK
Delivery
On-demand Platform · Full-stack Delivery · UAE
Complete white-label platform: customer app, courier app, restaurant portal, and admin dashboard. Live in UAE in 13 weeks. 3,400 orders processed in the first 30 days.
13 WK
Time to live
3,400
Month-1 orders
UAE
Market
Client Testimonials
The team understood our procurement process from day one — the RFQ form and capability download have become our most effective sales tools. We have reduced unqualified enquiries by more than half.
James M.
VP Sales, Industrial Manufacturer — West Midlands, UK
We had been burned by generic agencies with no idea what a Bill of Materials was. Metavative built a site our engineering team actually uses to send prospects. First-page ranking for our core terms in 11 weeks.
Sarah K.
Marketing Director, Precision Components Supplier — Virginia, USA
The PPC campaigns are tracking actual RFQ submissions, not just clicks. Cost per qualified lead is down 38% and every conversion is attributed. That is a different product to what we had before.
Daniel F.
Head of Growth, Industrial Coatings Distributor — London, UK
Qualification fields for material type, volume, and application. Our sales team spends zero time on unqualified leads. The website does the filtering.
Rachel O.
General Manager, Powder Coating & Finishing — Danville, VA
40+
Industrial & B2B clients
94%
RFQ form completion rate
11 WK
Avg. time to live
UK+US
London & Danville
Who We Design For
Industrial B2B sites must satisfy every member of the buying team simultaneously. We architect for all five decision-team personas, from first visit to RFQ submission.
Inbound RFQs, qualified pipeline, and measurable cost per lead. No more sales time wasted on unqualified enquiries.
PPC-ready pages, GA4 instrumentation, clear conversion pathways, and performance reporting they can take to the board.
Capabilities at spec level, process documentation, certifications, downloadable datasheets, and proof of similar work.
Supplier credibility, certifications, capacity, locations, terms, and a frictionless path to RFQ — no generic contact forms.
Documented processes, traceability, regulated industry language, GDPR compliance, and WCAG 2.1 AA accessibility posture.
Free Resources
Checklists, templates, and buyer-focused frameworks built for technical sales cycles. Use them internally or bring them to your vendor evaluation.
Guide
32-point audit covering IA, proof architecture, RFQ conversion, PPC compliance, Core Web Vitals, and CRM integration. Use it to evaluate your current site or assess any agency proposal.
Download / Request →Checklist
18 non-negotiables before you activate any Google Ads campaign on an industrial website — AdsBot crawlability, content quality, Core Web Vitals, conversion events, and destination compliance.
Download / Request →Framework
How to structure forms, qualification fields, lead routing, and thank-you pages to increase RFQ completion rate and reduce unqualified enquiries by 50% or more.
Download / Request →Guide
A 7-point evaluation framework for procurement and marketing teams assessing industrial web agencies — covering specialisation, proof standards, PPC readiness, and contract structure.
Download / Request →Checklist
What Apple and Google's policies say about app content, metadata, and brand use — and how to position your platform to pass review without trademark risk or duplicate content disapproval.
Download / Request →Capabilities
Our full capabilities document — industries served, service offerings, technical competencies, delivery process, and case references. Share with your procurement team or board as part of vendor evaluation.
Download / Request →PPC Compliance Non-Negotiables
Google can disapprove ad destinations for insufficient original content, destination not crawlable, and destination not working. Every Metavative-built PPC landing page passes all three checks before any campaign activates. Core Web Vitals target: LCP ≤ 2.5s, INP < 200ms, CLS < 0.1.
Analytics & Attribution
Without proper event tracking, no PPC campaign can be optimised. We implement a full GA4 + GTM event taxonomy on every engagement so every RFQ, download, and call click is a named, attributable signal.
audit_cta_click
Fires on every 'Request Audit' click. Parameters: page, section, industry, campaign_id.
rfq_form_submit
Primary conversion event for Google Ads bidding. Parameters: industry, budget_band, timeline, region, source.
booking_confirmed
Calendar booking confirmation — highest-intent signal in the funnel. Parameters: industry, offer, source, campaign_id.
capability_pdf_download
Fires when capabilities statement or spec sheet is downloaded. Parameters: industry, asset_id, gated.
case_study_view
Tracks which case studies are read and by which traffic source. Builds remarketing audience from high-intent readers.
rfq_form_start
Form interaction start — used to identify form friction and abandon points for CRO sprint analysis.
phone_click / email_click
All click-to-call and click-to-email tracked individually by page. Mobile phone clicks are primary off-form conversions.
scroll_depth
25 / 50 / 75 / 90% scroll events. Used to identify content consumption and optimise CTA placement per page.
Request an Audit or RFQ
Audit-first. No generic proposals. We will map scope, timeline, and the success metrics we will measure, before any work begins. We reply within one business day.
Great Portland Street, W1W, London, UK
Danville, Virginia, USA
hello@metavative.com
Reply within 1 business day
Choose your engagement type, then complete the form below.
Book a 30-minute audit call. We will review your current digital presence and tell you exactly what is holding back your industrial lead pipeline.